Dialogue Driven Growth: The Impact of AI Chatbots in Marketing | ft. Dr. Uohna Thiessen

Host Tru Adams sits down with Dr. Uohna Thiessen, a visionary in the field of AI and data science, to explore the transformative potential of AI-driven chatbots in modern business. With over a decade of experience and a Ph.D. in Epidemiology, Dr. Thiessen's journey from biochemistry to becoming a leading data scientist is nothing short of inspiring.

Dr. Thiessen has held pivotal roles such as Director of Artificial Intelligence at NEXTELLIGENCE and Senior Data Scientist at Meta. Her work has driven significant advancements in AI and machine learning, optimizing operations and enhancing decision-making processes for numerous organizations. 

As an adjunct lecturer at Caltech's Center for Technology and Management Education, she has also been instrumental in democratizing technology and promoting data literacy.

In this episode, Dr. Thiessen delves deep into the world of chatbots and AI, breaking down their strategic advantages in lead generation and customer engagement. She explores the different types of chatbots—rule-based, AI-driven, and hybrid models—and provides actionable insights on how to implement these technologies effectively.

Key topics include:

• The Evolution of Dr. Thiessen’s Career: From biochemistry to data science, showcasing the importance of adaptability and continuous learning.
• Impact of Chatbots in Business: Enhanced lead generation, customer engagement, and overall user experience.
• Types of Chatbots: Understanding the differences between rule-based, AI-driven, and hybrid chatbots.
• Best Practices for Implementation: Importance of pre-planning, stakeholder involvement, and iterative testing.
• Opportunities for Creatives: Automating repetitive tasks and focusing on strategic activities.

Dr. Thiessen also highlights emerging trends in chatbot functionalities, such as hyper-personalization and integration with AI, and emphasizes the importance of continuous learning and optimization to maintain chatbot effectiveness. She addresses common mistakes in chatbot implementation and shares best practices to avoid them, ensuring your business leverages these technologies to their full potential.

This conversation is packed with high-value insights and actionable advice, making it a must-listen for creatives and business owners eager to harness the power of AI and chatbots. Dr. Thiessen's expert