Rise of the Creative Phoenix: Confidence and Creativity ft. Heather Crank

🎙️ Episode Title: The Rise of the Creative Phoenix: Heather Krank’s Story of Resilience and Innovation

In this powerful and personal episode of The Developing Life Podcast, we delve into the extraordinary journey of Heather Krank, a trailblazing creative whose work has captivated audiences across the globe. 

Heather’s story is one of rising from the ashes of adversity to craft a career rooted in resilience, authenticity, and groundbreaking innovation.

From her designs gracing iconic institutions like the Guggenheim and Meow Wolf to her collaborations with powerhouse brands like Adobe, Google, and Prologis, Heather has become a beacon of creative excellence. But the path to success wasn’t always clear. In this intimate conversation, Heather opens up about overcoming personal and professional challenges, battling industry sexism, and redefining what it means to lead with integrity in the face of disruption.

💡 Key Takeaways:

• Heather’s transition from theater and literature to graphic and motion design and how her diverse background shaped her unique creative approach.
• The pivotal moments of adversity, including financial struggles and professional setbacks, that forged her confidence and creative fire.
• How she earned the prestigious Adobe Award and leveraged it as a launchpad to collaborate with global brands and showcase her work worldwide.
• Her commitment to ethical AI and her partnership with Lytro, a platform redefining the role of artists in the AI revolution.
• Actionable advice for creatives on embracing technology while staying true to their artistic vision, storytelling roots, and cultural insights.

🔥 Heather’s inspiring journey is a testament to the power of perseverance, adaptability, and community. Whether you’re a creative professional, an aspiring artist, or someone seeking inspiration to overcome life’s challenges, this episode will ignite your confidence and remind you of the transformative power of pursuing your passions.

🔗 Join us as we explore Heather Krank’s remarkable rise as a Creative Phoenix. Tune in now and discover the lessons, insights, and inspiration that can help you elevate your own journey.

Transcript

00:00:00:00 - 00:02:22:21
Unknown
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00:02:22:23 - 00:03:08:08
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Just.

00:03:08:10 - 00:03:15:07
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Beginning. Okay.

00:03:15:09 - 00:03:48:10
Unknown
This. It's a great tool.

00:03:48:12 - 00:05:01:22
Unknown
Want closer. It's today. My name is Darron Bowman. Such a pleasure to have you with us today.

00:05:01:24 - 00:05:18:09
Unknown
So excited to have this conversation.

00:05:18:11 - 00:05:49:07
Unknown
Welcome to the Developing Life podcast. Welcome to the Developing Life podcast, where we explore the journeys of creators and change makers shaping the world. Today, we're diving into the story of a true creative phoenix, Heather Crane. Heather is designed immersive experiences for some of the world's biggest brands and venues across the globe, with her work being featured at iconic locations like the Guggenheim, Meow Wolf and the Supernova Animation Festival.

00:05:49:09 - 00:06:20:04
Unknown
Her clients have included Adobe, Google, Prologis, the Bin Design Conference and most recently, Latrell. There is also a Hello! Call me rehearsing. Hello. I say don't try to leave. Hi. Do you need me to back out? No, no. I'm fine, I'm fine. Just rehearsing. How are you? I'm. I'd almost. Hey. Good. Have I come do your episode yet?

00:06:20:05 - 00:06:58:01
Unknown
Did you see it? Oh, no. Oh, no. No, sir, I have not. So. Oh, it was so good. I listened to it. Did you? Yeah. Okay. I'll do it. I'll do it. Hi. Hello. Oh, hang on a second. How is everybody? Good. I love that hat. Mean. That's good. I love it. Thank you. Goodness. That. Okay.

00:06:58:03 - 00:07:22:10
Unknown
How was your, first few days of work? Oh my God. Oh, my God, both of you. Yeah. No, I officially haven't started yet. I'm still signing contracts. We're probably not going to get started until January, so. Okay. Okay. Yeah. Mine's good. Just intimidating, but starting to get into the flow of it. So, third presentation coming up tomorrow.

00:07:22:12 - 00:07:39:17
Unknown
It's crazy. Definitely. I has been saving me just as far as, like, compliance and regulations and being able to train a model that can go through all of those things. So, yeah, getting all of the hard things done over the next 60 to 90 days, and then it'll just be travel and visuals and some fun things. So.

00:07:39:17 - 00:07:59:10
Unknown
Oh my god. Yeah, it's very exciting. They're a very nice team. And even today like it's no problem at all. You know there as long as you're doing your work and showing results, if you need to come in early or late or, or whatever. It's definitely a change from what I'm used to. So this is the best.

00:07:59:16 - 00:08:26:07
Unknown
Yeah. Yeah. It is. So. Yeah. And then, I mean, we're plugged into some, some, like, thousand $1,500 tools per month that allow room for several projects. So we'll definitely be tapping into those for us. Like the benefits are amazing. Like I've got pro level SEMrush and like SEO tools and just design tools. We've got like the the business suite for Adobe.

00:08:26:07 - 00:08:54:06
Unknown
So if they're apps beyond, you know, just the basics, that's fine. Yeah. Pretty. No. Pretty much no pushback if we need something so, yeah, that's we're going to use those things. Yeah. What did you find them? Just I randomly applied, like, I randomly applied to, I don't know, like, 40, 50 jobs and knew I wouldn't hear back from most of them till the beginning of the year, but, yeah, they brought me in.

00:08:54:06 - 00:09:18:18
Unknown
They passed up on to people with degrees to bring me in. So. Yay! Yeah. I'm excited. Oh my God. God. And I know you're killing it. Like the same scenario happened with me, but I still can't qualify. Why? They chose me, other than the fact that they just might have liked my personality because they were several people that they interviewed, and I was the last one.

00:09:18:18 - 00:09:44:06
Unknown
And I know I was the least qualified, at least on paper. I your personality is a qualifier. People take into consideration we're going to be spending a lot of time together. Mine, I told them. Like my fresh perspective is the thing that will be like change. That will change the way that people are introduced to you. And yeah, I mean, all of their posts so far have just been hyper analytical or like sales focus.

00:09:44:06 - 00:10:04:20
Unknown
But for me to come in and have like origin stories and progressions of things and showcasing, you know, like historic, you know, people and things, it's just it, it is starting from the bottom and will be so much better at nurturing an audience and establishing leadership. So yeah, it's the industry that is the the barrier, not the processes.

00:10:04:22 - 00:10:26:04
Unknown
Yeah. And also like I said, after these next couple of weeks when the hard part is done, all of this is going to be leveraged for us. So we'll have roadmaps. We'll have like super high level market and competitive analysis. We'll have all the things that I've just not been able to drop 4 or $5000 on for the year, but we're going to need them and we need them to for the foreseeable future.

00:10:26:04 - 00:10:54:17
Unknown
So. Damn. Yeah. That's crazy. Yeah. And you know, it's true personality makes a big difference. Like, yeah, you got to be the right fit. Yeah, I guess you can always learn anything like learning is good at anything. I mean, I think I've said that a lot. Like I believe that in myself to a degree, but I didn't know how convincing that would be in the real world.

00:10:54:17 - 00:11:13:09
Unknown
You know what I mean? Yeah. So that's huge. Huge because in a way, in an interview, I actually told them because they went through my portfolio, which was in flow, blew me away, like people saw how weird that was and still said, oh, yeah, let's let's talk to her. Yeah. Her oddity. But she was talking to me about the things that I didn't know.

00:11:13:10 - 00:11:41:24
Unknown
She's like, oh yeah, well, this company is like the like. And I was like, wait a minute, do you think that's real? It's not people. You don't have to be. They don't know. Don't. This. Oh, I was so scared to like, oh my God. Because 90% of the stuff that's in my portfolio is my things. And I don't know there you don't tell them I'm sorry I panicked I panicked.

00:11:41:24 - 00:12:04:13
Unknown
Oh I can't I can't continue this interview with y'all thinking that I actually work with all of these people like they're real I, I'm so it was, it was a I, it was a panic response. I didn't know what else to do. I got so scared. Yeah. You know, that's what you did. Fine. Yeah, yeah. So many businesses closed down and reorganized.

00:12:04:13 - 00:12:22:19
Unknown
Like I've got so many brands in my portfolio that did exist but don't anymore. Like, there's no difference. Like, what's the difference between a concept origin and, you know, it was used, but they're no longer here. Neither is your fault. I guess. I mean, they're, you know, they're just looking to see if you can do the work. You know, it doesn't.

00:12:22:21 - 00:12:34:24
Unknown
Right? Doesn't matter. Yeah. It's good to know. How are you, Heather? You excited? Hey, Mike, you got four minutes.

00:12:35:01 - 00:12:58:05
Unknown
She's giving it back. Oh, my God, I'm good. I'm really. I'm good, I'm good. I, I'm going on vacation, starting tomorrow. Yes, which is great. I'm wrapping up my stuff today, so I'm, Are you leaving? Leaving? Like you're going out? Oh, no, I'm just going. I'm going to put, like, I'm on vacation on my email, which I never do.

00:12:58:08 - 00:13:26:16
Unknown
So you can't reach me unless. Unless I want to talk to you. Okay. That's good. Love it. Yeah. I usually work all the way through, the holiday and into New Year's, you know, because everybody else goes on vacation, so. Yeah. Yeah, yeah, yeah. So I'm good. Is everything sound okay? Yeah, everything sounds perfect. It's just going to be me and you today.

00:13:26:16 - 00:14:00:08
Unknown
So I'll do an introduction and then I'll move into the episode. Okay? All right. Right now me in the audience. Like this. Oh, true. Oh, Sam's here too. Nice. That's Hannah and her. Hi, Sam. Yeah. Oh, okay. Turning everything. Oh, hello. Hello. You can unmute. Yeah. We haven't started yet. Hi. I'm very excited. I can't wait.

00:14:00:09 - 00:14:30:01
Unknown
You're going to be so wonderful. I was just, like, geeking out here for about, like, 15 minutes before looking at stuff, and I'm just so excited for this. Yeah. Thank you, thank you. I'm in good company. I absolutely. Yeah. Okay. I'm going to remove everyone. Mute everyone. We'll give us a second to be here. Compose myself because I know you don't need it.

00:14:30:03 - 00:14:44:13
Unknown
And then yeah, we'll get into it okay. I'm surprised tree isn't counting down for me. You might pop back on and unmute herself to your.

00:14:44:15 - 00:15:07:17
Unknown
Two. Oh my God. Yeah, yeah, things are good. Things are really good. That's good to hear. I'm excited. After this, we're clear till the end of the year. I will definitely, Yeah, I'll do some outreach for our January schedule. Let's spend the rest of this week working on my, my episode, and then. Yeah, okay. We're done.

00:15:07:19 - 00:15:10:19
Unknown
Woohoo!

00:15:10:21 - 00:15:35:22
Unknown
Yeah. It's been, it's been here. Yeah, it definitely has been. It has been a year. Yeah. True. Will you type a reminder just for everyone to, mute and video of, as they're coming in my screen is going to be minimized for the introduction, but then I can handle it. You got it. Thank you.

00:15:35:24 - 00:15:41:12
Unknown
Room.

00:15:41:14 - 00:15:48:03
Unknown
Okay. One minute.

00:15:48:05 - 00:16:15:18
Unknown
You know, I picked that up from when I used to be in theater. We'd always do a countdown. Oh, yeah? Yeah, yeah. It's essential to have everyone on the same page. Okay, everyone, here we go. Welcome to the Developing Life podcast where we explore the journeys of creators and changemakers shaping the world. Today. We're diving into the story of a true creative Phoenix.

00:16:15:18 - 00:16:50:01
Unknown
Heather Krank. Heather has designed immersive experiences for some of the world's biggest brands and venues across the globe, with her work being featured at iconic locations like the Guggenheim, Meow Wolf and the Supernova Animation Festival. Her clients have included Adobe, Google, Prologis, the Bin Design Conference, and most recently, Lightroom. Heather is a sought after speaker, having taken the stage at events like the Groundbreaker Summit in Denver, Colorado and the University of Southern California's Creative Summit.

00:16:50:05 - 00:17:25:15
Unknown
Riptide. But Heather's story goes far beyond her impressive resume. In this episode, we'll explore how she's embraced courage and community to rise above challenges, step into her creative power, and lead with purpose. Heather's journey also offers profound insights into navigating moments of doubt and finding resilience, even when the creative path feels uncertain. If you've ever wondered how to summon confidence in your own creative journey or how to align innovation with your values, this conversation will speak directly to you.

00:17:25:17 - 00:17:56:18
Unknown
So let's dive into Heather's remarkable story and discover the lessons she's learned along the way. Heather, welcome. It is amazing to have you. How are you today? I'm good. That was a fantastic intro. Wow. It's a fantastic resume, and I'm excited to learn a little bit more about it, as I'm sure everyone else here today with us is so, before we get into it, I would love to say, first of all, it is an honor to sit down with you and actually give you space to speak.

00:17:56:20 - 00:18:20:05
Unknown
I have never seen anyone more supported by their communities. Everyone is just a fan of you, impressed by your work, your cadence and your confidence. And that's what we're here to talk about today. But before we begin, I would love to give you the floor to talk a little bit about your your upbringing, your history and the things that ultimately led you to a love for design.

00:18:20:07 - 00:18:53:11
Unknown
Oh, wow. That's a big question. Okay, let's chunk it down. So. Yeah. Upbringing. So, I was born in Goleta, California, and I spent the first, I want to say about eight years of my life, moving around a lot. And then at around eight, at that point, I was living in San Jose. My parents had divorced, and I had a new stepfather, and, we moved to Fairfield, Iowa.

00:18:53:12 - 00:19:24:10
Unknown
We drove cross-country in a Volkswagen van with no heat. My sisters and I were in the back in a sleeping bag. Just shivering, you know, taking turns, sticking our hands on each other's backs while we squealed because it was so cold. And we went to join the TM community in Fairfield, Iowa. We were there for about a year, and then our house burned to the ground.

00:19:24:12 - 00:19:51:15
Unknown
We lost everything, and we were squatting in our landlord's, house for about a week while they were on vacation. They didn't know we were there. Yeah. And it was a really insane time. So I went to go live with my grandmother, who is in Eugene, Oregon for a while, and, my mom grew up in bend, and, I mean, all of my family's here, like, every single one.

00:19:51:17 - 00:20:15:18
Unknown
So that's how I ended up in bend, Oregon. Was my mom's family was helping us recover from the fire. So that's like, Well, let's say that birth. Yeah. About age ten, that is. That is so much to deal with just by the age of ten. You think that that's like a lifetime of experiences. But wow. So you ended up in bend.

00:20:15:18 - 00:20:37:14
Unknown
And I know that the Bend Design Conference has played a huge role in your life. Before that, I know that you actually went to art school. So can you talk to us about some of those formative years? You moving into design? Was it something that you really enjoyed and, you know, the middle school, high school area that just that carried on, or did you find that love for design a little bit later in life?

00:20:37:16 - 00:21:04:05
Unknown
Oh, way later. So yeah, I I was really focused in theater and dance. Really, really focused. And, I'm going to back up a little bit. So I have two degrees because who wouldn't want to degrees and to go into heavy debt? So the first degree I had was, I'm a double major. Double minor.

00:21:04:05 - 00:21:28:22
Unknown
So it's, theater and postmodern literature. Who? You know what? I don't know what I was thinking. And then a minor in psychology and art. I think I really wanted to be, involved with theater arts, dance and art in general, but my family was not going to. They were not having it. So. And they were helping me with that degree.

00:21:28:24 - 00:22:01:07
Unknown
So I had to kind of walk a fine line between, what they felt was a how can I put this a solid choice for a living versus what I really wanted in theater was, you know, that was. Yeah, that was not going to happen. So, I even studied costume design for a while. And then when I graduated, I moved, to Seattle, and I started performing in a bunch of theater groups for a while, like.

00:22:01:09 - 00:22:31:17
Unknown
Yes, but I was starving and having to haul in to work. In the day, I was working as a secretary for a while, and then eventually I landed a job as a legal secretary, for the attorney general of Washington. And I was really good at it. Weirdly. Really good. But actually, the things that made me good at that job kind of are.

00:22:31:17 - 00:23:00:17
Unknown
What are the same? It's the same thing that makes me so good at design. So, Yeah, I was working at the attorney general's office. They wanted to promote me. I was having this, like, big, kind of crisis because a lot of the, cases I worked on involved really intense violence. So I had to split shift between adult child services and homicide.

00:23:00:23 - 00:23:24:01
Unknown
Wow. And on the homicide, so in the morning, I was an adult child services. And then, after lunch, I'd go to a different floor and work in homicide. And I worked with some FBI people. I would pull records for people who are in jail. I would go through all their mail. I would do all this stuff.

00:23:24:03 - 00:23:48:15
Unknown
So the last case I worked on was, to 15 year old kid, no. Three, 15 year old kids who had been killed in a car accident and they were suing the state. And the imagery was so graphic. And simultaneously, I was working on a case involving a sexual predator who they were trying to keep from ever getting out of prison.

00:23:48:15 - 00:24:23:20
Unknown
So it's going through this person's male. And they started having these really demonic dreams. Really. And I just realized I couldn't do it. Like, I couldn't do it. My family was so frickin excited. They were like, yes, she's finally practical. She's doing something really realistic. She's gonna make money. This is we're gonna buy her a suit and and, yeah, I, I, I spent a week really doing some very deep soul searching, and I quit.

00:24:23:22 - 00:24:43:21
Unknown
So what is that moment like for you? I, I imagine that being a psychology major and someone who is studying emotion that you're even more aware of, kind of how you're moving through things and trying to analyze them and to truly make a, a rational choice. And it it's a conundrum that we all deal with the starving artist, you know, lifestyle.

00:24:43:21 - 00:25:00:16
Unknown
And especially when we have a supportive family, it's so easy for that to shift our journey a little bit easier than if our family was was uncaring, because we do have their support and we have their excitement. So can you speak a little bit more as to, you know, what was going through your mind when you made that decision?

00:25:00:16 - 00:25:29:21
Unknown
And maybe some of the the fears that you experienced? And then we'll get into how maybe your confidence helped you push through that. Yeah. I just became acutely aware of how sensitive I am to other people's pain. I always kind of knew it. But in that environment, even though intellectually it was a match. I'm just way too sensitive.

00:25:29:23 - 00:25:58:14
Unknown
And and it was so clear to me that, I didn't feel like I had a a choice, like, all right, well, I did have a choice, but I felt like I can't do this. There's no way, you know, I just was hitting such, an internal limitation. I wouldn't even call it courage. I would just say it's just one of those moments of a lot of clarity, you know, like, I can't.

00:25:58:14 - 00:26:32:20
Unknown
So I. I literally, I was in Seattle and I was trying to figure out what I should do, and I, just decided that I was going to move to Oakland. There were a lot of jobs there. I had a friend there, so I just moved, well, I left everything, and I started over. I'm kind of one of those personality types where something doesn't really fit.

00:26:32:22 - 00:27:00:13
Unknown
I'm okay with changing. I'm okay with, seeing what's next. I'm kind of internally. I'm kind of built like that. Yeah, well, you might call it clarity, but that definitely is is confidence on so many levels. Because you're right, we all have these big choices presented to us. And sometimes, despite the clarity, the hardest thing to do is to take action because of fear of the unknown.

00:27:00:13 - 00:27:29:16
Unknown
But you found your confidence. You made this move. And I'm assuming that you leverage your your feelings and your emotions and being able to truly see people to build this amazing design career that you've had. So after you made this move, what was the progression that ultimately led you to to where you are today? So when I landed in Oakland, I was couch surfing, trying to figure out where I was going to live because the to find an apartment in Oakland is really hard.

00:27:29:18 - 00:27:59:18
Unknown
The general rule of thumb at that time is it would take about three months. Eventually I found a converted porch that I was living in. That. Wait, what is that? Can you explain that? Yeah. So it's a back of a house. Okay. It's a porch. Okay. It's probably maybe 5 or 600ft². Okay. With no heat and it even had some areas where you could see daylight coming into the walls, but it was all I could afford.

00:27:59:20 - 00:28:28:06
Unknown
And then there was, like, mice and rodents hunting in the walls at night. It was. It was. Yeah. It was what you would expect. Of someone who had no money and moved to Oakland. So, I landed a job at Mulberry Neckwear, which they create amazing fabric design and I loved it. They I was like, wow, I really like design.

00:28:28:08 - 00:28:52:19
Unknown
I brought in when I applied for this job, I brought in, oh, my, my oral old art portfolio and had to really sell myself. And I just would love to say how much I appreciate, my creative director, Tanya, at the time, she took a chance on me and allowed me to grow. And everyone who worked there went to California College of Arts.

00:28:53:00 - 00:29:18:20
Unknown
So I started kind of moving in this world of people who were really focused on design. And I loved it, and I decided I could do that. I'm going to put myself back through school. So I went and did a portfolio review at California College of Arts, and they accepted me into the graphic design program. They have a second degree program.

00:29:18:22 - 00:29:40:02
Unknown
So if you've if if you have a previous degree in art in theater, you can transfer all those credits over. So you know how many art, history classes to someone need to take. I mean, you know, so a lot of them transferred. So I only had to do about two and a half years there, which was great.

00:29:40:04 - 00:30:03:06
Unknown
Wow, that's amazing that you didn't have to start all over again. You kind of got to, like, fast track through there. So how did your immersion into art school? And just your, your beginning of the sense of community? I definitely love to delve deeper into it the further we move on into your journey, but I know that it has been, just one of those big catalysts that has helped amplify you.

00:30:03:06 - 00:30:32:13
Unknown
So, I mean, what were some of the the most meaningful experiences or influences you just mentioned? Your creative director, Tonya, beyond her through this journey, what what really stuck with you and inspired you to move to this next level? Oh man. So I start design school and it's really hard. It's really hard because it's very mathematical and I am not a mathematical person.

00:30:32:16 - 00:31:00:17
Unknown
Yeah. And I'm failing typography and I'm really I'm like, like in it and, I'm thinking, oh my God, I this is such an expensive school. Have I just made the mistake of my life? So like. And I was fighting to to, like, not fail and then, I had a teacher who really took me under his wing.

00:31:00:19 - 00:31:32:08
Unknown
His name is Eric Hyman, who we've had on this podcast. And, I was in his class and his class was just absolutely brutal. He took me. And you probably can't imagine having this is going straight to him. Hi, Eric. So I'm in his class, and and he pulled me aside, and it was the first semester, and he said, your image making is abilities off the chart.

00:31:32:10 - 00:31:59:08
Unknown
I want to put three posters from this class on display. As you know, some of his best work. I had one of those in there, and I was so surprised. And he just said, I want you to think about the type, like you think about the imagery you're creating because you have it. You're just getting caught up in the idea of it is something you don't understand, or something separate from what you already know.

00:31:59:10 - 00:32:35:11
Unknown
So he really, opened the door and he pushed me very hard. And I really grew, and then, I started a motion design class. I was just curious. And I met Jim Kenny. Jim Kenny is also another one of my angels who saw potential in me and really took me under his wing. I had a natural ability, of course, because of all the dance and theater, all that was storytelling, time based, medium time based expression.

00:32:35:11 - 00:33:05:05
Unknown
And I kind of fell in love with it. And it's because of Jim Kenny that I applied to the Adobe Awards. He would pass me in the hall and he would say, enter it. And I'm like, I'm not going to enter. I don't, you know, I had no confidence at the time. And he contacted Adobe and had one of the representatives show up and sit down with me and help me fill out the application.

00:33:05:07 - 00:33:36:13
Unknown
And then I won. I won the Adobe award. And I just it was this moment where it was so big for me, I physically, I couldn't absorb it. And I remember flying to New York City, and they put me in this fancy hotel, and I'm on this award stage, and there's Sagmeister and Chip Kidd, and like, these big names, you know, and I it's like, surreal to me.

00:33:36:13 - 00:34:04:13
Unknown
Like, I can't I can't absorb what's happening. And then I met Linda Decker. And she, she came up to me and I was, you know, I'm so introverted. Much better now. But back then. Oh, my God. And I was trying to avoid people. And she came running up to me and she just said, oh, my God, your work.

00:34:04:15 - 00:34:36:02
Unknown
We just sat through a whole bunch of stuff, but your work is amazing. Never work for anybody else. You need to intern with somebody, you know, like Scorsese. I'm like, oh, okay. So it really kind of said this, awareness that I could do something bigger, that I had potential to go farther and I think of that hadn't have happened.

00:34:36:02 - 00:35:10:14
Unknown
I would have, fallen back into a lot of self-doubt and and not, had the, what's the word, the hood spur, you know, to, to really push forward. And so now the awareness is there. Was this the moment that you would define as truly stepping into your power? And I ask because I knew that as creatives, sometimes we can have the receipts in front of us, we can have people cheering for us, but it really it really doesn't click until we accept it and want it for ourselves.

00:35:10:14 - 00:35:34:15
Unknown
And it seems like, you know, maybe this was an open door. Was this really the beginning of your journey? And if it wasn't the defining moment, can you tell us a little bit more about what was so? Because this was in some ways, I feel like so assisted. I feel like the confidence for me didn't really show up until I went through hard things.

00:35:34:16 - 00:36:04:11
Unknown
This sort of. Okay, so let me just back up for a second. So this experience. So from here, my work ended up in the Guggenheim. Okay. And then there were at the time, there was an amazing animation festival, called Rez Fest. Rez Fest. The owner of that grabbed me and I was in a bunch of interviews and on the radio and whatever, alternative Berkeley radio.

00:36:04:13 - 00:36:32:01
Unknown
And they, premiered my work and it went around the world and all of this amazing stuff was opening. And then I graduated and I couldn't find work. And it's like reaching this pinnacle and then not being able to sustain it. And that went on for a very long time. In that period, which was really, really hard.

00:36:32:03 - 00:36:59:13
Unknown
I feel like it was a survival tactic to learn how to develop my confidence, to learn how to keep fighting. And it built this like, inner fire and strength so that I was able to stand up against all kinds of adversity, that if it had been easy, if everything had just opened, then I don't think I'd be sitting here in front of you.

00:36:59:15 - 00:37:17:09
Unknown
Wow, that is so powerful. Can you maybe speak to some of those moments of adversity that you found to be one of the questions that I'm very concerned about, like we we've gone through, you're in Oakland, you're in school. It seems like up until this point, it's not just artistically that you've been fighting, but it's for everything.

00:37:17:09 - 00:37:42:18
Unknown
It's being willing to fight to make your dream come true and to step into this life. So now your confidence is here. You're willing to fight. You're starting to make moves and fighting against this adversity. So can you talk a little bit more as to how both your professional and personal life changed as a result of you, in essence, becoming this creative phoenix and, you know, rising from the ashes into your power?

00:37:42:20 - 00:38:11:04
Unknown
Wow, that's a great question. Okay, so let me think about how to an answer that. So I'm just going to give you a CliffsNotes because there's a lot that goes on here, but we'll just say, I went through a lot of sexism at this point. I had an opportunity. So the teacher I spoke about, Jim Kenney, had set me up with, a potential internship.

00:38:11:04 - 00:38:34:20
Unknown
Right. This is just an internship, not a job. Nothing. Just an internship. I was really nervous. I showed up, I had the Adobe award behind me. It was at that time it was rotoscoping, which is no longer saying it could have done that with my eyes closed. Like total boring production work. You know, I'm interviewed by three men who are totally coked up, like it's intense.

00:38:34:20 - 00:39:07:05
Unknown
And I hadn't really so innocent. I hadn't really been around that before. And, my palms are sweating, and, they offer me to be their secretary with the potential to move into an internship. I had so many qualifications behind me. And to get to that interview, at that point, I'd been digging through my couch, looking for enough change to get over the bridge and pay the bridge toll.

00:39:07:07 - 00:39:38:12
Unknown
My gas tank was almost empty. It took everything I had to show up to that. And and it was such a massive rejection. So what I've learned from and there have been a lot of, I've, I've been up against an awful lot of sexism in my industry. What I've learned from this is that it's okay to have to redefine your values and who you are and where you're pulling strength from.

00:39:38:14 - 00:39:58:05
Unknown
And if something doesn't open up, even if it's painful, it doesn't mean you're live sober. It doesn't mean you're not going to go where you're supposed to go. But it might look really different. Yeah. So it was this long journey of, who am I? What's important to me? What am I attached to? Do I need to be attached to that?

00:39:58:05 - 00:40:22:04
Unknown
Is that important? Where are those thoughts coming from? Who taught me that this is the right path to take to be able to be successful? What is success? And it was this huge, period of deep, deep questioning about what do I really want? And it was just this constant, refining be like the world of grinding down.

00:40:22:08 - 00:40:50:13
Unknown
And I build back up and be like, no, that's not it. Grow me down. Build me back up. No, that's not quite it. And I would pull everything I had into these positions. I would just give it all of myself. What that meant was that there were some really dark nights of the soul to have that level of commitment to the work and to constantly be rejected, and even that word, I'm just going to redefine it.

00:40:50:16 - 00:41:30:08
Unknown
Rejection. What was I being rejected from and why did I feel like that? When I think about it now, I realize it wasn't a rejection. It was just, an alignment problem. And so I've learned a lot about alignment and commitment and boundaries. That was answers your question. Yeah, it definitely does. And it's so unfortunate that so many brands, companies and individuals lose out on amazing talent and great experiences and success just because of the inappropriate and confining view they have of the world.

00:41:30:08 - 00:41:53:11
Unknown
And also, we're so ignorant of the damage that that does to people who might not be as resilient and confident in themselves as as you. So, definitely. Thank you so much for for sharing that. And it seems like all of the continual readjustments finally led to some opportunities that you were very much aligned with, including your portfolio of just incredible clients.

00:41:53:11 - 00:42:20:02
Unknown
So, can you speak a little bit more to that, how some of those dark times and really choosing to remain true to yourself led to amazing experiences and interactions and just kind of what opportunities have emerged, you know, since you began embracing your confidence fully. So I think it's, I really trust my instincts about people. When I get a certain feeling that this is not a right fit.

00:42:20:04 - 00:42:45:13
Unknown
Even though it looks like the most amazing thing, I'm really willing to walk away from it. Things aren't always 100% clear, so that having that internal compass is super important. And trusting that is, is a large part of my confidence. Because I have so much experience of not trusting that and finding out what happens.

00:42:45:15 - 00:43:19:10
Unknown
So, it's sort of a integrity internal integrity thing. Because of that, I kind of just show up where I feel like I need to show up and trust there's a reason for that. And that's led to some incredible connections with people that I couldn't have possibly imagined. My understanding of what's possible is pretty limited, so if I trust my instincts and I just show up and I'm open, incredible things happen.

00:43:19:12 - 00:43:43:20
Unknown
During the pandemic, I had this urge to create this animated piece for myself, and I just did it. I had this really evocative dream. So I was like, I need to make this thing a reality. So I did, and I saw this call on I Can't remember, it's a call for animation, online. And I just applied.

00:43:43:20 - 00:44:08:17
Unknown
I was like a pandemic. I'm just gonna was throw it out there. So immediately I get this email and it's from either Zillow, who used to be the head of Denver to Girardi and I, I've R and I know each other, but it's because he used to run my favorite gallery, art gallery in Denver. So he doesn't know me like this.

00:44:08:19 - 00:44:32:06
Unknown
And he's like, oh my God, I had no idea you did this. And it launched this whole conversation and relationship with him. And eventually that led me to me, owl of which was phenomenal. Where they had some of my work there for a couple of years, and I got paid for it, which was just like mind blowing experience.

00:44:32:08 - 00:45:09:16
Unknown
And, and I had this opportunity to have my work, it was actually during, the Black Life Matters riots and craziness that was going on in the world. I got to have a piece projected onto the Denver clock tower. And what was so beautiful about that is I had something I really wanted to say, and I got to say it publicly, I got to address what was happening, and I got to take a part in, having an influence on the people who walk by.

00:45:09:21 - 00:45:49:21
Unknown
So there's just been like these things just because I went into an art gallery at one point, and then I applied and the two worlds came together. Man. So now that you're a little bit further into your creative journey, have stepped into a space as an educator and have so many of these successes under your belt before we move on, are there 2 or 3 pieces of advice maybe that you would like to to give to all of these new creatives who are entering the industry, with it being, you know, more intimidating than it's ever been before with the rise of AI and just all of these ethics questions like what?

00:45:49:23 - 00:46:13:02
Unknown
What advice do you have for creatives who want to work with these big brands but just really don't have any? Any idea where to start? Well, I think I, I personally and I know you're like this too. I love technology and I'm very curious when new tools come out to play with. Yeah. And I get there's been a lot of backlash in the way that I have been trained.

00:46:13:02 - 00:46:46:11
Unknown
I completely understand it. But I'm also aware of the some of the history of AI, how long it's actually been around, and that it's not going away. So I really encourage everybody to understand and what AI is, when new technology comes out, instead of just rejecting it. Dig a little, do a little research, understand what's happening. I think when people are reactive, it really can work against them and it can prohibit their growth and learning.

00:46:46:11 - 00:47:14:12
Unknown
And then you end up, you know, out of a career in a few years. I think for people, young people just coming into their career right now, things are changing so fast and 2025 looks like it's going to be the most disruptive year yet. Especially with Elon Musk moving into a position of power. We are looking at rapid acceleration of what you've just seen in 2024.

00:47:14:14 - 00:47:43:24
Unknown
I suspect the tools will grow and change very quickly. So, I think hold on to your humanity, hold on to your skill, hold on to your imagination, your understanding of culture. I will never be able to understand the human experience fully. That is going to be your superpower moving forward as a as the tool that you use to express yourself changes.

00:47:44:01 - 00:48:08:08
Unknown
I do think right now we're seeing some, it's sort of like the people who jumped into AI first and used it instead of developing their skill, but use the AI as a way to kind of leapfrog, they're starting to become more common as other people learn. And then you're these people are standing out less and they're losing some ground.

00:48:08:10 - 00:48:37:13
Unknown
So I would encourage people, develop your AI, develop your skill, understand what makes good art, what makes good design, what makes things interesting, how to tell a good story. None of that is ever going to go away, because that's the human experience. And then as the tools change, if you familiarize yourself with the basic idea of how AI works, if you bring all of that skill to it, you're going to have a place where your voice will be unique and stand apart in AI.

00:48:37:13 - 00:49:12:13
Unknown
So, so important. It definitely is. And so I'm I'd like to maybe expand this discussion just a little bit. We'll break it into two parts. So before I, I would love to know, you know, how you balance your artistic integrity and integrity with collaboration. You know, when working on motion design, when storytelling and maybe some of the happiest moments that have presented themselves, where you have been able to use your unique human experience and art and theater and kind of like combine all of that to create something that's truly meaningful to you.

00:49:12:15 - 00:49:50:11
Unknown
Oh, well, I, I have to thank the Bean Design Conference for allowing me to be able to have some room to play, I was able to create some work for them. That was very I'm just going to say edgy and push the envelope and actually scared people a little bit. As I was addressing what I saw coming with AI before, it was, maybe in at least where I live, kind of a popular idea, understanding that our future was going to look different.

00:49:50:13 - 00:50:14:19
Unknown
I think when I work with communities that allow me the space and they trust me enough to experiment and play, I'm able to do some of my best work. Denver digitally was one of those places. I worked with them several years in a row. Meow Wolf was one of those places. Ben Design was one of those places.

00:50:14:21 - 00:50:39:17
Unknown
I really love to have a platform, and I love when people give me a lot of room. And I love to collaborate with other creative people because I feel like, where I'm weak, someone else is strong, and then we can kind of go back and forth and create a piece of work that maybe I would never have thought of myself.

00:50:39:19 - 00:51:05:12
Unknown
Most recently, my husband and I did the Reno Art fair, and it was so fun because I took AI work, and then I brought it back in and painted it by hand. People, you know, I actually can do that. And I use the mistakes that I was making in my paintings, because I think that that's a really interesting thing.

00:51:05:12 - 00:51:31:12
Unknown
And it's kind of where we learn and where the real creativity comes from. So some of my work, the people had six fingers, but it's also a comment on the technology that's emerging. And then my husband was creating a lot of sculptural aspects. He kind of created these butterflies that are sort of reticulated. So they look like, they're going forward and back at the same time.

00:51:31:14 - 00:51:56:00
Unknown
I it's hard for me to, to express it. But so we really did this amazing collaboration. And when we were there, people, people were walking around the art fair and they would literally stop at our booth and they're like, wow, you guys are crazy. We're just fun, you know? Yeah, yeah, that's such a compliment as a creative to just to stand out.

00:51:56:00 - 00:52:18:07
Unknown
So, in terms of platform, just giving you all the space that you require and giving you freedom and trusting you. I know that one of your most recent experiences has been with Latrell. Yeah. Something that you've been extremely passionate about. It's something that's making moves. I've enjoyed seeing your work and your galleries there. So can you take us on this journey a little bit?

00:52:18:09 - 00:52:48:19
Unknown
As to what is, the type of platform that you're supporting and what the ethical use of AI means to you and looks like for you moving into the future. So, Dave Zamboni, I think, is how you say his last name. He used to be an animator for Disney, and somehow he found me, and he asked, if he could talk to me, about potentially working with Lytro.

00:52:48:21 - 00:53:28:07
Unknown
So we had an interview. I love him. What a beautiful human. Just absolutely adore him. And they brought me on board to train their AI. They're developing an AI system that is, trained on artists work like myself. So I created several different specific styles for them based on my own work. And it's kind of like if you've ever sold your work on stock photography or whatever, it's like, it's a nice way to use work that went to the design graveyard and have it resurrected in a new way.

00:53:28:09 - 00:53:55:04
Unknown
So I spent quite a bit of time with them, helping them develop certain styles. And they're actually they just went through another big, how can I like iteration of this AI platform that they're creating the, the focus of their entire company is the ethical use of AI. So artists train the AI artists. I am paid to do that.

00:53:55:06 - 00:54:25:23
Unknown
Any time someone uses one of my styles, I'm paid. I get a, What's the word? Royalty? Yeah, a royalty, and my name is on every single generation. So it's a really different model and a different way of training that respects artists, respects your work, and you actually get paid for doing it. They are continuing to expand their, repertoire of artists that they have working with them.

00:54:26:00 - 00:54:47:23
Unknown
And everybody who works there works in the industry. Is some kind of animator or designer, and they know how hard and intense the industry is. And I feel like that's a reason they created this. They saw what was happening, and they're like, you know, it doesn't have to be unethical. Yeah. And what does that mean to you as an artist?

00:54:47:23 - 00:55:12:06
Unknown
Because, you know, clearly we've gone through this, this AI revolution, and we have seen some of the more capitalist creatives who have moved in. And it's just a tool and it doesn't matter how it's used or who is stealing from or what it's about, and it's just out there and it really is almost more of a detriment to take into consideration ethical standards and respecting other people's work and making sure that it's done right.

00:55:12:06 - 00:55:46:09
Unknown
So what has been the result in how you feel about your work and how you, you know, you feel viewed as an artist as a result of platforms like this? So I think, you know, artists are always I'm doing air quotes here influenced, by other artists, by other movements. There's been a whole history technologically of when we jump, you know, like when we went from painting to photography and when, you know, artists were using photos to paint from and it was considered like, you know, cheating.

00:55:46:11 - 00:56:14:01
Unknown
The difference now is so much of our life is online and sort of up for grabs. So in some ways it's, it's a more intimate borrowing of people's work. And I have some conflict with the way that I was initially trained. I get the the move fast and breaks or break things. It's like a big part of, the tech world, and we've done that for a while.

00:56:14:03 - 00:56:42:22
Unknown
But I don't think we really thought about the cost of of operating like that, not only to humanity in general, but to the environment and the way that we're structuring our future. So I have a lot of thoughts about this. I'm also where the AI does not take one image and replicate it. Exactly. It's taking a million images and then bringing all these little pixels together to form what you're asking it to form.

00:56:42:24 - 00:57:06:21
Unknown
But it does make it easy to really copy, which I have a huge don't copy people. Please don't do that. Yeah. It's own don't do that. Nobody wants to see their work like sloppily created by somebody else. Please don't do that. But we all can be influenced by each other and we can use this technology to our advantage.

00:57:06:23 - 00:57:36:04
Unknown
And I would like to see more rebel people like Lytro coming into the fore and creating, you know, their own platforms. Also, blue Sky just did the same thing as a counter to X. If you see something happening that you feel like is taking advantage of people, create your own platform. And instead of, saying, I don't want that technology, I'm not going to use it because that's going to move you out of a position of power.

00:57:36:06 - 00:58:00:18
Unknown
We need more people to step into the arena that's already been set. It's not going to go backwards and create your own voice. There, and then allow other people to join you so that we don't have a bunch of billionaires in charge and making decisions for, you know, all of humanity. That is a future I personally do not want.

00:58:00:20 - 00:58:28:22
Unknown
Now, that is such a powerful reminder that the tools that exist are just that tools. And there are always going to be negative, harmful uses for them, that they are always going to be positive, beautiful uses for them as well. And we caring creators, creators who care about, you know, ethical integration and about maintaining artistic integrity have to be the ones that step up and kind of lead the the humane revolution of it or otherwise.

00:58:28:22 - 00:58:49:12
Unknown
As you said, it's it's really going to be led by people who don't have anyone's best interests at heart. So that's right. That's beautiful. Now we are approaching the 45 minute mark. So at this time, we'll go ahead and we'll give our audience a moment. If you want to start dropping questions into the chat for a Helen, please feel free to do so.

00:58:49:14 - 00:59:17:15
Unknown
I need to check the chat there. Probably already a few here, but in the meantime, I do want to kind of come full circle. You know, we've talked about your your journey, your influences up to the point that you're at now. I've been interacting with you for a little over a year, working together with you for just under a year, and I have never seen such a such an outpouring of love and respect and support and just kindness with every word that people have to say, you know, about you.

00:59:17:15 - 00:59:43:20
Unknown
So taking your, you know, last year or a couple of years or benchmarking from the time that you've really considered yourself successful, what influences what individuals or what experiences have really, you know, meant the most to you? And including your husband, Greg? You know, I've seen a lot of your collaborative work, and I, I know that even having that, that creative support at home really just has to make a world of difference to you.

00:59:43:20 - 01:00:10:13
Unknown
So I'd love to hear more about that. Yeah. I'm I'm really grateful to Greg. Yeah. He's always when things have been really, really tough, he's always stood behind me. Because we're both artists, I feel like we really understand each other. So we're cheerleaders, for each other. And, I just I'm super grateful. I've also had just.

01:00:10:15 - 01:00:44:01
Unknown
I just love people, I love people, I'm an introvert. So I have to take it slow and I need a lot of breaks. But I love people, and I love creative community, and I just can't help myself. I just when I see people being creative and doing incredible work, I just, I just I just want everybody to know and this was part of my joy with working with the band design conference on the programing committee was I got to find people, incredible people that maybe didn't have the spotlight yet, and I could kind of get a sense of who they're going to.

01:00:44:01 - 01:01:04:03
Unknown
They're going to blow up, and I better get in there. And to just watch them and watch her evolution. I'm incredibly also grateful to, have so many amazing people around me. I'm grateful very grateful to Christo and to Anna Lee. They really took me under their wing and helped me so much. And of course, Linda Decker.

01:01:04:09 - 01:01:38:20
Unknown
I just have like, this string of, it's like this string of people who I feel like we're linked arm in arm, and, and we just keep expanding out, and, there's just so many incredible people in this world. I'm just so grateful. If you show up with your heart and with a generous spirit and with a lot of curiosity, it's amazing the way people will show up for you, interact with you and the things that can happen.

01:01:38:22 - 01:02:21:03
Unknown
I just, I'm just incredibly grateful. I mean, I if you asked me when I first started is this would have happened, I couldn't have imagined what's happened. When I ask people, hey, will you will you come on the developing live podcast, or will you come to the Bend Design conference? Nobody has ever said no. And it's just it's just I just, after years of rejection to have that level of, connection with people, I think that that's like the bread and butter of what I feel success is.

01:02:21:05 - 01:02:54:21
Unknown
It really is about the connection in the community. There's a million tools, there's a million organizations, there's a lot of hierarchy and alpha and whatever. But at the end of the day, we're really just all people. And, that's the for me, that's the juicy part. Yeah. I mean, that is that is such a powerful reminder, especially the statement that, you know, I feel like a lot of us make it when we get to the point in our journey where the the tides of, you know, shifted, the scales have moved, and we're, we're on that side where everything is good.

01:02:54:21 - 01:03:16:09
Unknown
It truly is something that you can't imagine. So this is such a testament to resilience, to pushing through and to really moving towards the things that you're aligned with. Instead of accepting something less or, that is that is so amazing. We do have some questions rolling in. Okay. We've got one from Sam and our friend Hannah.

01:03:16:11 - 01:03:43:06
Unknown
Heather, you're such a beautiful and incredible soul. Thank you so much for sharing your story. You've shared a lot about adversity and how you've been able to overcome it. How has adversity influenced your creative process? Ooh, it's made it a lot deeper. I think that I would have created from a place of needing approval in the past.

01:03:43:08 - 01:04:09:21
Unknown
But when things become really, really difficult, it's hard to it's stripped away. That part of me that was outward seeking and, and this is also part of the building confidence thing of, I don't really care what people think. Like people. Some have been great and some have not been great. And, how much of that is mine and how much of that is somebody else's?

01:04:09:23 - 01:04:40:20
Unknown
And distilling that down, has had a huge impact on what I create. How I create, how honest I am about where I am. I'm not wearing armor. I'm not trying to pretend I'm somebody I'm not. I don't want to prove anything to you. And that really allows me to, go deep into to the work, into the creative work I love.

01:04:41:01 - 01:05:08:06
Unknown
And so I kind of want to ask the, the be part of that question is how has adversity and your being aware of the human condition and understanding of other people's pain and the struggles that they're enduring? How is that led you to community, and how does that impact how you consider others you know creatively? And just as you move through life?

01:05:08:08 - 01:05:39:14
Unknown
Yeah. I'm a very, empathetic type of person. And as we've noted, very sensitive as I discovered. So, how I move through life is it's I used to wear a lot of armor because of the sensitivity, but that really wasn't serving me because it actually created a barrier between myself and other people that later I had to deal with and overcome and, deal with the pain that was underneath that.

01:05:39:16 - 01:06:01:08
Unknown
So now when I move through life, it's it's not armor, it's boundaries, and it's knowing when that like I said earlier, an alignment issue, when is something a good fit and when is it a not a good fit. And it's not about judgment like that. This person is good or this person's bad. It's just is this is this an alignment?

01:06:01:08 - 01:06:26:16
Unknown
Am I in integrity when I make this choice? And when I say yes to this, or is this because I'm seeking someone's approval, you know, or do I feel like this is going to get me something, some kind of gratification that doesn't have anything to do with who I am personally. So, I'm just more conscious of the choices I make.

01:06:26:20 - 01:06:50:10
Unknown
Yeah, I think that's extremely powerful. And also, we give so much grace in the way that you're thinking about it, because looking at it from an alignment standpoint doesn't burn bridges. It doesn't make someone out to be, you know, lesser or better than you are. It literally just accepts the person and the experience as it is. And it also leaves room for something to shift and adjust and for there to be alignment later on in the future.

01:06:50:10 - 01:07:12:09
Unknown
So that is, that's an incredibly powerful, unkind way to look at things. So yeah, as we're waiting for our final questions to come in, I'd like to give you these last few moments. You know, this is our next to last episode before we move on to 2025. Do you have any predictions and any things that are truly exciting to you?

01:07:12:11 - 01:07:44:11
Unknown
Or do you have any words of wisdom or just things for our audience as we are all about to basically wipe the slate clean of 2024 and move into a new year? So 2025, I'm thinking a lot about this year. As I said earlier, I think it's going to be heavily disruptive. Last year, between January through May, there is an in my industry in the motion design industry, there was, massive amount of disruption and a lot of people are out of work.

01:07:44:13 - 01:08:16:17
Unknown
I think 2025 community is going to be hugely important. Spending time and connecting with people that you feel support. You, I wrote about this recently. Things are moving so fast and there's so much disruption. It's hard for me to know what 2025 is going to look like. There are a lot of, really unpredictable elements and some part of me has some trepidation about that.

01:08:16:17 - 01:08:47:18
Unknown
But I did suggest the other day to my husband that we we are going to exist in our little bubble and we're going to thrive despite what we see happening, despite the disruption. And that if we come together in love and community and support, in generosity, I think it's going to be a better year. And I also heard RuPaul say the other day that there's a lot of darkness in the world.

01:08:47:20 - 01:09:19:06
Unknown
Look at it, but don't stare at it, because it will make you crazy. And the only antidote to that kind of pain and darkness is joy. So, not saying be Pollyanna, but just set your life up in a way where you're taking care of yourself and so you can be sustained and sort of enveloped in your own strength and integrity because next year is going to be a big one.

01:09:19:08 - 01:09:40:10
Unknown
Yeah. And, you know, at the core of it, that's what confidence is all about. It is the acceptance of yourself and the belief that no matter how things shift around you, you were worthy and you were going to come out victorious. And things will be okay as long as you remained honest and transparent and have a mission that's full of integrity and happiness.

01:09:40:12 - 01:10:06:02
Unknown
And and I would add, victorious doesn't always look like financial success. Yeah, that is true. What does it look like? I think it looks like a life well-lived. I think it looks like good harmonious relationships. I think it looks like hard work. And I think it looks like, outcomes that you can stand on and say, I did that.

01:10:06:04 - 01:10:29:20
Unknown
Yeah. And, you know, ultimately all of those things do lead to a lot more financial stability. It's just when they're prioritized more than chasing after money, life does become much happier, much more fulfilling, much more connected. Yeah. So beautiful words to end with. Well, are there any other questions? If so, please feel free to drop them in the comments.

01:10:29:22 - 01:10:46:17
Unknown
Otherwise. Heather, where can we find you? There's so many things that you're involved in, so if you want to run us through a list of the things that are most meaningful, important to you, any of the projects that you're working on that you have coming up? I know everyone here and everyone who listens will be eager to support you.

01:10:46:19 - 01:11:09:21
Unknown
Oh. Thank you. You can always follow me on Instagram. I'm there under Heather Krank, but I have, business, called Auntie CRH. I'm a nti. It's actually my last name and my husband's last name together. I, of course, a month later that we were speaking about earlier. You can find me on blue Sky. I'm on threads.

01:11:09:21 - 01:11:33:22
Unknown
Of course. I'm on the Developing Life podcast, which, if you haven't listened, is really fabulous. And then next year, continuing to teach classes, around Midjourney and AI. So, if you're interested in that, or you'd like to have me come speak to your group, you can just DM me through any of my socials.

01:11:33:22 - 01:11:51:03
Unknown
I'm also on LinkedIn. Heather Krank, it's, you know, with the last name, like crank. Just search other crankin. I'm going to come up. Yeah. And we'll make sure on the replays of this video and everywhere it's posted, we've got that little directory as well, just so that you can access other, in the way that is happiest for you.

01:11:51:06 - 01:12:16:08
Unknown
So, it looks like that's all we have for questions, doctor. You only you're more than welcome to join us. You want me to go, doctor? Thank you. And you're looking to start your video? Could not leave without. Oh, you hold on. Okay. Listen. Oh, in my bad. I'm hoping nobody can see that.

01:12:16:10 - 01:12:43:18
Unknown
And it's Florida, so. Oh, man. It's warm down there. Yeah, it's nice, but I just wanted to come and say how much I've loved and appreciated all of you. And I wish I could have been, you know, add more of these, wonderful events, but I, you know, I keep up with everything and all the postings and and all the stuff, and you people, my favorite people, on the internet.

01:12:43:20 - 01:13:05:04
Unknown
Oh. Thank you. So, Yeah. So thank you all. Thank you so much, Heather. You are so awesome. And of course, that run. I feel like, oh, my God, like my little brother that I owe to shine and be bright and brilliant. And of course, true owes me. Oh, we are supposed to make a dance video. I'm still waiting.

01:13:05:05 - 01:13:44:02
Unknown
002. Oh my gosh. Yes, yes. Is oh my God me and go there like you know we ready. Oh oh you're not off the hook. Well just just you guys don't I, I think you don't realize you the presence you have on the, on LinkedIn mostly is where I encounter you. But it's something about the, I don't know the goodness and, the generosity and the kindness and, all of that stuff that you, you represent to us.

01:13:44:02 - 01:14:05:19
Unknown
And so we're just so very appreciative. And I know it comes from Heather's. She like I said in The thing, she's the heart is way too big for the platform. Yeah. Thank you. Thank you. Might not have chosen a better team to work with. Oh, so, so very glad to have connected with all of you. And I hope we can do some more.

01:14:05:21 - 01:14:29:16
Unknown
Yes. Oh, you. We all, us each other. Something. Yes. Oh what? But so and so you know you're talking about what's coming for next year. And you know, I love what you called RuPaul. Thank you. I think RuPaul. But yeah, we have to, like, focus on what we want and less on what we don't want. Right. And we have to go out there and make it happen.

01:14:29:16 - 01:14:53:17
Unknown
And I think we've learned a lot from 2024 and in the past. But we can because I have a passion that, as you were saying, Heather, that to to take. I and to show people what it meant to be the good parts of it, and also that you don't have to use it, it honestly to thrive and prosper.

01:14:53:19 - 01:15:25:07
Unknown
There's so much good that can come out of it if you even use it right the right way, you know? And so those things that I feel. But I'm going to shut up now because you know me, when I get talking, I can't stop. But I had to come on here even from my bed. Okay. But I it's always a pleasure and, you know, likewise, it has been so amazing to be a part of this community, to develop the audience that we have to have the support that we have had for, for this entire year, just being just being new and trying our best.

01:15:25:07 - 01:15:49:05
Unknown
It has made a world of difference, and we have some very big things planned for 2025. We'll send out some updates on those later. But yes, and alignment with with Doctor Tyson and alignment with Heather's vision, truths and mind. Developing communities of support where we're all connected and accepted and respected and pushed to be our best selves are definitely in the works.

01:15:49:05 - 01:16:07:19
Unknown
So we hope that you all will continue to to stick with us. And we are. We are so grateful for you and I. Just hold on. I just want to add, if you don't know who Doctor Tillerson is, please look at her on LinkedIn. She is a genius. Yeah, yeah. She's got some pretty nice dance moves to what she does.

01:16:07:20 - 01:16:32:11
Unknown
She does. But no, I guess, on that note, Heather, any final words? Oh, here's to 2025. Yeah. Here's to 2025. Wishing you all just nothing but success and connection. And we are here for you 100%. So thanks for being a part of today's episode. And I think with that we will, we will conclude. So thanks for being with us so much, Heather.

01:16:32:11 - 01:16:53:13
Unknown
Look forward to talking to you again. Thank you. Yeah. Okay. And so that ends our recorded session. That was amazing. Heather, thank you so much. If there are any of you that want to hop on, feel free. We'll leave this recording up. I just realized this was being recorded. Everyone, please cut out. I will, I'll cut it out.

01:16:53:13 - 01:17:15:06
Unknown
Oh, Thomas, I promise we'll save it for a blooper reel and charge people for it if they want to see. Oh, I don't idea. Yeah, I know what it. If there's people. No. You're fine. I was in my bed, with my hair on comb and all the other good stuff that's happening. We have all showed up on camera looking way worse, I know.

01:17:15:06 - 01:17:35:01
Unknown
Right? It's like, that's the internet age right now. It's like it's not about going out of your house anymore. It's like, okay, do I turn my camera or. No? Totally understandable. We'll make sure that that's edited. And like I said, we thank you so much for your kind words. I just love you guys. Truth is that that,

01:17:35:03 - 01:17:58:05
Unknown
Real. This. Yes. Oh, wow. You did what I did. Oh, my gosh, that is amazing. Thank you. Fantastic I love it I do too I do enjoy all of the stuff that you guys shared. I wish I could be at more of the, you know, the sessions, but, you know, that's how life is. Oh, Sam is excited to grace us with her beautiful face.

01:17:58:05 - 01:18:20:21
Unknown
Okay. Oh, you know, that's that's what happens to you. You know, it's like I wanted to say something, and I felt like it would be disrespectful to not turn my camera on. I don't know why. I think it's because my students don't turn the camera on and I'm, like, offended. Yeah, that's not fun. When they want to turn their camera, I'm like, oh, are you there?

01:18:20:23 - 01:18:44:24
Unknown
Right. Exactly. Oh never mind. I said, why are we having a lovely Christmas party? Great. We just need, some glasses and some, you know, some bobbleheads or something. Oh, yeah. That would be nice. Oh, no. We should do that. We should. We should have a little get together, you know, let's have some bubbles and some some champagne.

01:18:45:01 - 01:19:08:13
Unknown
Yeah. I would love that. We do a clink, across the. Oh, I know that sounds so great. Other to me, like, I got so emotional once again, I'm. I just feel so grateful to have this chance to peek into the brain of the individuals. That I don't get to do that as much because of just the way life has been.

01:19:08:13 - 01:19:33:15
Unknown
But to really be able to get to know you, to hear about your journey, like you guys are just incredibly beautiful human beings. And thank you so much for taking the time to express the empathy, the compassion and the passion. Your journey, everything that you share, your stories really matter and they inspire people in ways that, like I said, we may not ever know how it inspires us, but it does.

01:19:33:15 - 01:19:51:23
Unknown
It inspires me. And I take that and I'm going to bring it right into front of us. You know, it's coming up here lot. And, I can talk a little bit more about that, but it's it's because I hear these things, they resonate with me that I find it important to share it back with the community here.

01:19:51:23 - 01:20:14:14
Unknown
And local that we have, that I feel like if I can just if we can start where we're at, you know, we can go from there. And that's the stage I'm in. But thank you. Thank you so much for everything. You're welcome. So, Andreas, do you want us to unmute you or are you okay?

01:20:14:16 - 01:20:29:13
Unknown
Thank you very, very much for being a part of this. Was listening very carefully and very impressed by your story. Thank you.

01:20:29:15 - 01:21:10:09
Unknown
Yeah. We're. Yeah. Where are you? But I, I live in Basel. In Switzerland. Oh, wow. And, yeah, it's funny because, I live just 200m from, Basel Art. Oh, wow. Oh, my God, every, Yeah, I see you always hear and see your going from all, all places around the world. And I know some artists and gallerists and, we have the biggest, here in Basel.

01:21:10:11 - 01:21:43:03
Unknown
You do? It's amazing. No hearing and seeing what you're doing. Just cool. And, I mean, you you obviously found a way into. And it's amazing. It's just, I, I wasn't into any kind of art. And I live here since 20 years now, and.

01:21:43:05 - 01:21:59:19
Unknown
Yeah. So. And for me, I, I got to know, I just a year ago something I didn't know much about. And then using ChatGPT. Oh yeah.

01:21:59:21 - 01:22:31:08
Unknown
Yeah. It's so great. I mean and then Midjourney. Yeah. I'm not a professional, but I'm just, I'm, I'm a nurse, actually, and a social worker. Oh, wow. And, so I'm, I'm very. Yes. But. Yeah. And I and Ali, And Ali, a came through her to to this link to that. Oh, really? Yeah. I'm workshops with her and with Chris, and so.

01:22:31:10 - 01:22:55:14
Unknown
Yeah. So I learned a lot and through them and to and I'm very grateful. Thank you for. Oh, you're so welcome. You're so welcome. So if you're a nurse and in social work, I suspect I is going to be moving into the medical field or is moving into the medical field more and more. Yeah, it's doing some amazing things.

01:22:55:16 - 01:23:23:16
Unknown
And I mean, just knowing I, I've been working with doctors for 35 years, not really. They're doing, Oh. Oh my goodness. I have to jump in here. Yes, please. Yeah. Doctor. Yeah. Because, no, I agree with you so very much. Because, you know, I'm in a post about, the killing. So sad.

01:23:23:16 - 01:23:43:21
Unknown
Sad, sad, sad, tragic killing of this. You, But for a while, I had been talking about what was happening in the insurance company. Would I? They were. I was so distraught because they were giving. I this bad name because they and I and I, I'm trying to get people to realize, yes, I it's, you know, it's a tool.

01:23:44:01 - 01:24:16:14
Unknown
And so you could use it for whatever and unfortunately it's easier, it seems to use it for the selfish gain or for the, you know, where some benefit and others don't kind of thing. But I, I keep telling everyone, if you use it, everybody benefits, everybody can you know, have success with it. Everybody can have, you know, the teachers, the students, the doctors, the patients, the insurance company as well as the, you know, insurance and stuff.

01:24:16:16 - 01:24:37:05
Unknown
And so that's why, you know, for us, you know, we have to, like, keep our voice, keep raising our voices to this cause. Otherwise it gets silent and gets lost. Right. And those who are doing the wrong thing becomes the loud voice, and then I becomes the bad thing. AI is simply a tool. And unfortunately, you know, the tech companies, you know, they don't care.

01:24:37:05 - 01:25:00:23
Unknown
They just making money. So they're not in, interested in teaching the doctors and the nurses how to use the tools such that it benefits them and their patients as well. It doesn't have to be a win lose, type of, you know, kind of arrangement. And that's something I'm very passionate about. And I was, you know, trying to do my little thing here in the call.

01:25:00:23 - 01:25:22:17
Unknown
But, 20, 25, I'm going to be so loud. People are going to be no serious, I believe you, I'm thing, especially with what happened in that, you know, because it is the, the potential for the leverage that it's available for all of us. If only we knew. And that's where the education part comes in, right? People have to be informed.

01:25:22:17 - 01:25:46:02
Unknown
They have to be educated. So, Andreas, I'm going to teach you how to teach those doctors how to use AI such that it doesn't harm their patients. Wow. Yeah. I, so, I mean, I am so serious. I plan on doing courses and webinars. It's, it's free of charge. I'm just going to put it out there and blast it out to the universe.

01:25:46:02 - 01:26:18:19
Unknown
That. That's what I've decided. Wow. You know, I'm doing since 2010, ten years. Doing, work with psychiatric patients. And my wife, she's a psychotherapist. And five years ago, I ran into therapy, which is called eMDR. Oh, yeah. Oh, yeah. And it's trauma therapy. And my, my wife, she was very impressed by what I was doing with my coaching.

01:26:18:21 - 01:26:54:18
Unknown
People. And she was is trained now, in their trauma therapist as well. Wow. We have developed something which is just incredible that anyone can use. Very simple, music. And, but the problem is that it's so simple. Nobody really believes that it really works. I've had people who didn't go out of their homes for months.

01:26:54:20 - 01:27:25:02
Unknown
With just one session of 15 minutes and with this music, and, music. So it's it's it's it's, it's a therapy which is now in 30 years, but only really uses this, is this music. That's an incredible thing, and I, I, I'm the, much better than any psychologist on this planet. I just, you know why it's so good?

01:27:25:02 - 01:28:00:11
Unknown
It's too easy. It's you. You won't make money with it because usually my patients came five times, and then they're gone and they're healed from really. And knowing this and knowing how doctors usually work. And when I come in as the social worker and the nurse, who knows what kind of medication really helps, which is necessary because I've experienced with, then everything shifts and that's missing in the whole process.

01:28:00:13 - 01:28:36:09
Unknown
Yeah, there are doctors here in Switzerland if you want to have a problem, a psychology, psychiatry, psychotherapy problem, you gotta go through the doctor. Yeah. And they just, you know, they're not really efficient. No. And, and our, our patients are suffering from. Absolutely. And that's my, my, you know, point where I say, look it's okay that you need to do, you know, earn money, but it's not on the cost of your patients.

01:28:36:09 - 01:29:08:00
Unknown
You know, you don't offer best therapy. And that's what I see. Could you know, could change with a dramatic. Yes, yes. I mean it's not doctor Googly anymore, you know, right. That's a big shift and I, I wasn't aware of that before I used ChatGPT, you know. And I did a $200 course here on the internet somewhere.

01:29:08:05 - 01:29:36:16
Unknown
Oh, wow. I'm just better than. Wow. Good for you. That's awesome. I'm glad to hear you taking the initiative. And and, you know, learning and and some people are scared and terrified. But I'm curious, Andreas. The music you use, it's music that you create. Are you a musician? Sorry again. Are you a musician? Not at all. My my wife, she's she's a singer and she's very professional.

01:29:36:21 - 01:30:05:12
Unknown
Semiprofessional. So she knows everything. And we went to, studio where she was, record adding her sound with another musician together. And this, producer was producing specially for us. That's a very simple thing. It just a beat going from one side to the other, you know, it's it's, you know, your amygdala is reacting on that, and you're coming down within seconds.

01:30:05:12 - 01:30:39:17
Unknown
You can't resist. That's a natural impulse on this music. And everyone is just thrilled. And I'm thrilled to. It helps me too. I go to sleep with that music. And I know I know a lot of people who do that and they just listen to this sound and it's just relaxing and that could help. But we have, you know, structures in our and medical system which I'm not interested in that that's changing.

01:30:39:17 - 01:31:06:17
Unknown
That's changing. And definitely and we change that. And when I see how we change it, that's when I see Heather with this, this platform it thrills me. Yeah. Did you say, you know if you don't like something you just change it. And you know you don't have to complain. Yeah. And that's in line with what Heather was saying about I could never be as brilliant as we are as human.

01:31:06:17 - 01:31:29:14
Unknown
And unfortunately we outsource our intelligence to the AI. And that is because the creators of these, tools want us to. So that they can control, you know, everything we do. And we then are now completely dependent. But listen, those tools are no match for us. And, you know, this is why people are not understanding certain things. Like, you have this amazing therapy that's working so well.

01:31:29:16 - 01:31:54:16
Unknown
People are so sick and tired of conventional medicine and, and, and insurance and all this other stuff that they're looking for new ways. And that's what the AI is mean. So they think that they're giving us this tool is going to trap us and make us addicted. But they have opened a Pandora's box because now they, you know, if the people know how to use it and use it, you know, effectively, then it's going to change the whole system.

01:31:54:21 - 01:32:21:05
Unknown
So, you know, because you're talking about like music and, you know, those kinds of modalities are things that are outside of the world. The people who create tech, you know. So they and, you know, and I say this all the time as one who work in that industry, they see language as the, the ultimate of intelligence.

01:32:21:05 - 01:32:42:22
Unknown
And, you know, our society runs on, on text, but it's only one of the many intelligences that we possess. Right. And so our bodies know that and our young people know that. And, you know, this is why I started my dance thing, because I was seeing all these people dancing on TikTok, and I thought, there is something there.

01:32:42:24 - 01:33:05:14
Unknown
This. You know, that's why TikTok's app is going like bazookas. As far as people signing up, right? Because they're not texting. They're not writing. They're not, they're not. It's no words, honey. You just gotta move. And and the thing is, you could read well or you could dance poorly. It's all it doesn't matter, okay? As long as you.

01:33:05:15 - 01:33:23:15
Unknown
You do your thing, you know, people will cheer you for doing it well, and they will cheer you for doing it poorly. That's okay. So Doctor Jason. Oh go ahead. On that note, we're just we're making sure that we don't miss anything for the upcoming year. So true. As promised you, what type of, What do you mean?

01:33:23:17 - 01:33:48:12
Unknown
Can we say, Oh, yes, it is a start up. Thank you so much. No, no video. And she was like a replay of a video she had made some time ago, years ago. Right. But you have nothing else to do. But you showed it recently that a couple of months ago. Was it, and so I think number one, apparently I want to do a video with you.

01:33:48:12 - 01:34:12:04
Unknown
And she was like, of course I have crickets. And then but that's okay. Bye, bro. Oh, true. It's going to come back recharged. We'll make sure we of it. But, you know, it goes back to what Andreas was saying. There's some simple things like I use dancing to teach, to teach students to embrace barriers, and it helps them meet, make things memorable.

01:34:12:04 - 01:34:33:23
Unknown
Plus, it's using not just from the neck up, but the entire intelligence is across the body. And it's fun. And it's like, oh, so simple, you know? Yes, we have all this technology, but at the end of the day, we're human beings and, you know, there are certain parts of us that will not go away. We are never going to be just a head floating in this thing.

01:34:33:23 - 01:34:56:07
Unknown
You know what I mean? So I want, you know, I, I'm really curious about your your, therapy address. Because I think it can work not just for people who have problems, you know what I mean? But for everybody, like the students especially, you know, who are so stressed out and anxiety, and they want to give them ADHD medication, all this nonsense.

01:34:56:07 - 01:35:32:07
Unknown
Yeah. But anyways. No, I, I, I think that the potential of the internet and I mean, I grew up without internet. Yeah. And I was 1995, I was in New Zealand. On the other side of the planet. And I was away for months and nobody knew where I was. Oh my goodness. And a letter to three weeks ago, another you at the minute would cause $3.

01:35:32:13 - 01:36:05:11
Unknown
Oh you know calling home. And the year later I was starting studying at universal at college and I was the first having an email address from the first day. I was the first having an internet access in a rational rate of, you know, like we had an internet connection, which, you know, you could use, whereas we had 24,000 kilobits.

01:36:05:13 - 01:36:35:09
Unknown
So I guess the telephone line and you were online or on the telephone and, yes. And I was, I, I started and then when I was studying social work, I was working for, a company who were doing, you know, with, unemployed people. And then we had a meeting with the boss of the, you know, from from government who were funding us.

01:36:35:11 - 01:37:08:16
Unknown
And he said, we have 5 million marks at that time. We do not know what to do with that, for our kids were unemployed. We saw through the company and in the end had 80 kids being taught programing, for, for homepages. And that was 1998. You know, so that and nobody at the time were you born yet and.

01:37:08:19 - 01:37:42:00
Unknown
Yes. And you know what? At that time. Yeah. I'm a, I'm a, I'm a dinosaur. And that's kids really. And, and it took five years when I had an email until everyone around me had my. Yeah. Wow. Yeah. Wow. At least five years. And most the first three years, it was like, my domain. And then what?

01:37:42:02 - 01:38:13:17
Unknown
That was it. And and it today, with the AI development, So fast. Yeah. Nobody really knows what it means. I thought I knew what it means until I did this ChatGPT course. And, and I see myself as very, you know, because I was with Corona, I was studying with Christo, and. Yeah. Yeah. And stuff, like, you know, I had no idea.

01:38:13:19 - 01:38:30:22
Unknown
And now, I mean, I look at all these technology I can use, you know, whatever. Yeah. On my computer, I can. But and knowing how many people know what I know, and I know that I know that you.

01:38:30:24 - 01:38:54:10
Unknown
But but, you know, the thing is, Andreas, it's it's the little technology, you know, combined with every the, the non-technical stuff that, you know, it's what makes the difference. You know, that's what Heather was talking about. People who don't take the time to just beyond, you know, functionary. Tweet or a code or a poem or cat or whatever they're using I for, I don't know.

01:38:54:11 - 01:39:21:03
Unknown
Yeah, but really kind of using it to enhance what they already know. And do that is what is going to make the difference. And and we have a responsibility, those of us who are in the space and who have a understanding of how these things can shift and go and flow, you know, we can make a difference. We can't just leave it and say, well, I don't know.

01:39:21:04 - 01:39:51:16
Unknown
The big tech companies or AI is going to take my job or something. No, we can we can really even if in our small sphere of existence, we can really kind of, you know, kind of turn the needle in a direction or two. So know being seeing what Facebook, Facebook did within a year. Yeah. Before Facebook, we had several platforms in the same format.

01:39:51:18 - 01:40:20:02
Unknown
Right. And I was on, I don't know, 2 or 3 German ones and big German ones with millions of people there and within half a year, nobody was there anymore. Everyone was at this thing. Well, wait till they find out about TikTok. Oh. And it was like, you know, but I was just too slow to recognize what's actually happening.

01:40:20:04 - 01:40:53:10
Unknown
And that was not possible five years before. Question quick. Never. But do you guys have TikTok? I do, I'm not on it a lot because I'm. I'm an introvert. Yeah. Oh my gosh. Do you have a TikTok? All I do is I. I have a stalker top. Oh she does. She's on there. So you've got to profile my profile now even the videos that I did and that was even longer than two years ago, that was that was back in 2020.

01:40:53:10 - 01:41:18:06
Unknown
I did all of those videos, and I've actually made me tired very quickly because the transitions alone, trying to create video, it's like, oh yeah, I understand now why there content creators and and influencers because that's a full time job. It is. Oh my god I have. Yeah. So yeah. So my entire if you go to my profile is completely empty because I deleted every single video I ever made and I had so I yes, I did, man.

01:41:18:08 - 01:41:38:20
Unknown
And I used that solely to spy on other people. Okay. That's going to change in 2025. But, I have a TikTok platform. I do I've got one that, it's for the, the podcast, and I've just been uploading to kind of get a benchmark. I did start a new one because I love the, the auto function.

01:41:38:20 - 01:42:01:15
Unknown
Like, I take so many video clips that are just five, six seconds of nature and of random experiences. So for me to just, like, dump them in there and have it automatically do something is very fulfilling to me. And, I feel like if I go into the vision of the trans, the transitions and overlays are restricted. So I just have one library to work with and I, I love it, I just don't I'm not interacting on it.

01:42:01:15 - 01:42:20:05
Unknown
I'm not doing any like I literally make my videos and then download them and then leave. And never do I follow a bunch of recipes, but we all understand saying about how Facebook change, that's what's happening, over at TikTok world. Okay. And I only got into it because my nieces and nephews one day and they're like, until you you should go on now.

01:42:20:05 - 01:42:48:00
Unknown
They regret the day. Oh my God. But I'm telling you that they because, you know, I don't I forgot the, the numbers. How long it took Facebook to get to 100 million. Whereas TikTok, it took like, I don't know, one tenth of that time, as far as the users are concerned, and it's still rapidly growing and it's, it's sucking, users from Facebook, Instagram and all of the other places.

01:42:48:00 - 01:43:07:17
Unknown
Right. So it is the place to be. And, the the platform is so amazing, like the Bytedance's company that formed it, they thought that they were going to make this app where people were going to lip sync. And, you know, it doesn't like the lip sync, right? And then these black kids and they found this app and they started dancing and then it was over from there.

01:43:07:18 - 01:43:31:03
Unknown
Okay. So, everybody's dancing now and it just kind of makes you remember. Oh yeah, I have a body, and I can. I can move it because, without getting into the neuroscience, you know, Andreas was talking about the amygdala. We have neurons in our brains called the mirror neurons. And whenever we see anyone doing anything, particularly dancing, we our mirror neurons are activated.

01:43:31:03 - 01:43:47:12
Unknown
And you are dancing along with all of them. And they understood that addiction, because you can sit and watch them, does. But listen, I know I've been there too long. Somebody. But I always like watching sad my favorite ones and hope that I can create. But you know like a true a saying it's a full time job.

01:43:47:12 - 01:44:13:12
Unknown
You can't even keep up. Okay. But, I really think it's it is the platform that all of us should be focused on in terms of the growth that is happening. But, you know, you were saying to everyone that you use it to make your videos, and I don't know why you don't leave your videos on there, but I think that it can be a great, avenue for, you know, and it will be like the platform for social networking come next year.

01:44:13:12 - 01:44:45:03
Unknown
And, you know, even though they're trying to claim they, they're not selling anything, they want to own it. Oh, yeah. That's the bill is either they shut it down or they give ownership to an American at least majority ownership. And that's exactly what they want, because TikTok is it ain't going nowhere. But it's part of this massive growth, technology and, and and the young people, you know, so it's where we need to be to, to kind of, create that influence.

01:44:45:03 - 01:45:27:02
Unknown
So, Andreas, your homework is to get it. Okay. You know, but what I realized that, is that I'm, I'm a professional nurse and social worker, okay? And I'm a good coach, and I've, I've helped hundreds and hundreds of people who were suicidal. Really to cope, in the end, even to thrive. And even though today and I had 15 people working for me, we had 150 patients over the years.

01:45:27:04 - 01:45:58:01
Unknown
I got bankrupt with with go around and I learned a lot about design and I make photographs in the meantime, like, I've made a million photos on my really pro cam. And, today, you know, I can do this all by myself and, you know, or for any. But I'm not the one who's doing,

01:45:58:03 - 01:46:28:10
Unknown
I'm not the marketer. I've tried it, I've done it. I, I listen to me very carefully. TikTok is a different beast. Let me explain. When you on Facebook, Facebook had an algorithm that would show your video, your post to your tribe, to your people, to your family members mostly, and then friends. TikTok is different. TikTok has like you know how you your name is Andreas.

01:46:28:10 - 01:46:55:05
Unknown
They can be Andreas TikTok where everybody whose name is Andreas form a group and they get together and they share mundane stuff. Listen, people are sharing. There is a I. I'm scrolling TikTok live and there's a live and the person is sleeping and, the main 1500 people chiming in as this person sleeps, I, I don't, I don't understand, I just scroll on along about my business.

01:46:55:07 - 01:47:20:13
Unknown
But I'm telling you, I remember there was a young man who he was. He knit crochet, and he used to, like, show his little videos on Facebook and, you know, was on to somebody would say, nice job. This guy put up his crochet video on, TikTok and millions of views. He found his tribe. There were other young men who also crocheted, believe it or not, and they all get together and crochet.

01:47:20:13 - 01:47:45:05
Unknown
Amazing thing. So you are saying and especially you said something just now that was really, the, help for me. You said, you have helped so many people, you know, deal with suicide, right? And, on, on TikTok, believe it or not, that is one of the things that they are addressing because a lot of the young people are, you know, it's just it's it's a problem.

01:47:45:05 - 01:48:06:24
Unknown
And so they're trying to find ways to help them because it is a big, big problem. And a lot of the, you know, they try to like be very selective and, try to take the, the videos down that might be suggestive or triggering or whatever kind of stuff. And they even have videos that kind of give you some pointers and help you if you're dealing with depression and that kind of stuff.

01:48:07:01 - 01:48:29:17
Unknown
But I'm telling you, listen, you, you see, you're sitting right there. You take a camera, you recorded video and you put it up and, I'm just, I'm not as maybe as I did. You say I have a, I don't have the English charismatic or what? What is. No, no. Yeah. No. Closed in, I mean.

01:48:29:19 - 01:49:03:06
Unknown
Oh, introvert. Okay. I'm a big speaker, okay. In front of a thousand people, and I can talk about that. It's no worries. Yeah. I don't know how many of these videos I've produced, but, So you already have videos. Oh, oh. Everyone of my own eMDR session. So here I go. And I get three quarters of an hour where she's going, like this, and I'll go like this.

01:49:03:08 - 01:49:37:16
Unknown
The. So we and I have an interview with her and she's, internationally, you know, recognized eMDR. A trauma therapist has work here with a with a professor for psychiatry at the university hospital. And she's, you know, ten years into this, and she's done that because of me. I had, you know, incredible experiences where I know I've been working in the psychiatry 25 years now.

01:49:37:18 - 01:50:09:20
Unknown
Wow. All wards and usually closed wards where people are really bad. Yeah. And and I had, you know, times where I had two intensive rooms where people were suicidal and it was the only night watch. And 25 others were closed wards. And I was the only one. Wow. And and I hey, I handle that as easy as my dog.

01:50:09:22 - 01:50:40:12
Unknown
No problem. You come with me. Whatever. I know what to do. And I had 15 people out there who came and rang me and said Andreas, I'm a friend of this door. This wife woman doesn't open. Shall we call the police? I knew what to do. They it wasn't the problem, you know. So I I'm into this very much because I can tell you I experienced the the father of my ex-girlfriend killed his wife.

01:50:40:18 - 01:51:13:03
Unknown
Oh, Jesus. And then himself. And I was in the middle of all that, you know, I was the only one working. Well. Yeah, with a working mind for months. And I didn't know what to do, actually. And that's into this. So into it. But that started a journey for me to search. We needed help. Oh, I couldn't find one at the beginning.

01:51:13:05 - 01:51:56:13
Unknown
Just stuff like going to the desert with shamans from that helped. And how that helped. And no medication or any psychiatrist. You know, they were just crazy. Their advice and I just saw that didn't help. I mean I had a, I had a girlfriend 20 years old and she was just freaked out, understandably. And, and when we nine months later, we went to the desert.

01:51:56:15 - 01:52:30:11
Unknown
Two months, two weeks. And she came home like, you haven't seen anything change. Yeah. Just. And since that, she's she's a psycho therapist today. Oh, wow. He's been to the Dalai Lama for a year. Spent the million is, her father left her in meditation and so ever. And is today in Vancouver working with street kids on drugs.

01:52:30:13 - 01:52:55:23
Unknown
Now want to say one thing, and then I'm gone. Or dead one or you've been undressed. Do you know about the the TikTok? Group, people that so the there are people, young women mostly, who make videos for people, for other people to watch who have sensory type of issues. There's a, there's a term for it where they don't like certain textures and certain.

01:52:55:23 - 01:53:26:07
Unknown
Oh yeah, whatever. And so people make videos, going through like touching and feeling and all kinds of sense sensory things. And it's a safe place for them to like, watch it and I mean, and I watch one of those videos, it's like the most boring thing in the world, I can tell you. But these people have millions of followers and it is amazing because they say that they're actually, you know, people talked about how it's helped them to kind of overcome some of their phobias.

01:53:26:09 - 01:53:55:15
Unknown
I see you how how much YouTube did and does to me in, in in ways love information. You know, so if there is a channel like this and I just know nothing about tick tock. Yeah, I just know nothing. I don't know why, but it's just like, two years ago, I just had not even WhatsApp, you know, Facebook ever.

01:53:55:15 - 01:54:17:13
Unknown
And I just LinkedIn is my, my platform. In the meantime. So you guys work together and he is I had the I don't know what time you have. Yeah, yeah I gotta I've gotta run because I have an appointment. But you can stay and keep track of where can I go. And we look forward to connecting again. Thank you so much Socrates.

01:54:17:13 - 01:54:43:21
Unknown
And come on and have an episode with us about Tik Tok. Yes, yes yes, yes he's here. Forecast for 2025. Yes. Absolutely. Okay, I love it. Andreas, come connect with us. Yeah. That's that I will. Yes, thanks very much. I'm just so happy. Thank you. Have a good, good holidays and yes. Thank you stuff. Yeah. So much. We'll talk to you soon and.

01:54:44:01 - 01:54:46:21
Unknown
Bye, everybody.